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Inknite Labs
Who am I?
I'm Faith! A law graduate turned creative digital marketer, strategist, divergent thinker, wordsmith and numbers-nerd.
I spent my early career days in a corporate law firm helping make the rich richer. Then, I had enough.
I realised that if I didn’t get off that train as soon as possible, I would eventually morph into the overworked law partner who needed to run ultra-marathons on weekends to feel alive (just half-marathons for me, thanks).
Like all the best things in life, I unexpectedly fell into something that sparked joy - using the internet to spread the word far and wide about products that solve an overlooked problem.
This journey has taken me along many interesting experiences, from a female-owned vibrator company closing the orgasm gap, all the way through to an online female founders membership giving women everything they need to grow into successful business-owners.
Now I run Inknite Labs, continuing the family legacy of stubbornness and self-employment.
What happens when you stop trading time for money?
In May 2025, a big client pulled out right before our retainer was about to start.
It was going to provide me with financial stability for at least 12 months but in doing so, I had said no to other work to make space.
That means that when they pulled out, I was left earning only around $2,000 per month.
I had just signed a lease to a bigger and more expensive apartment. I had just put my name down for a puppy. I had an overseas holiday to South Korea coming up. Something had to change, fast.
This was the moment I decided no more hourly billing, no more “custom everything,” and no more back-and-forth projects that drained my time and capped my income.
Instead, I rebuilt my entire business model around freedom, flow, and value.
In this 60-minute behind-the-scenes session, I’m pulling back the curtain on the nitty gritty details on how I did it and how I didn’t do it alone - the strategy, the experiments, and the messy middle.
This won’t be a highlight reel. You’ll see what it took for this real rebuild to happen, including the stuff I’d do differently if I had to start again tomorrow.
This is for you if...
You’re a service-based founder, creative, or consultant who wants your marketing to work as hard as you do.
You’re:
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Showing up consistently but not seeing the level of growth or engagement you know is possible
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Ready to move beyond ad-hoc posts and reactive marketing into a strategic, scalable system
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Over the hustle of doing “all the things” without clear ROI
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Curious about how to refine your message, sharpen your positioning, and build offers that your audience immediately understands and wants
-
Wanting marketing that feels easier, more intentional, and for once - fun!
This is for you if...
You’re a service-based founder, creative, or consultant who wants your marketing to work as hard as you do.
You’re:
-
Showing up consistently but not seeing the level of growth or engagement you know is possible
-
Ready to move beyond ad-hoc posts and reactive marketing into a strategic, scalable system
-
Over the hustle of doing “all the things” without clear ROI
-
Curious about how to refine your message, sharpen your positioning, and build offers that your audience immediately understands and wants
-
Wanting marketing that feels easier, more intentional, and for once - fun!
Inside the session, I’ll unpack:
01
Demolishing the Old Model
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Why I killed hourly billing: the real tipping point (and what I wish I’d done sooner).
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The mindset shift that changed everything: letting go of the “employee mindset” and rebuilding from a place of clarity and conviction.
02
Rebuilding from the Ground Up
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How I rebuilt my offers with a business coach: turning time-based services into value-based VIP Days and productised packages.
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Behind the VIP Day launch campaign: the strategy and story that created momentum and curiosity for something brand new.
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The pre-launch strategy that grew my list by 50+ people in two weeks: and why it outperformed any ad spend.
03
Testing, Tweaking & Trusting the Process
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Booking out my first two months: how I designed urgency, pricing, and boundaries to fill my calendar fast.
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What worked (and flopped) in my pilot program: real marketing lessons, content messaging, incentives and what I’d change next time.
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Running the pilot with just one person: the emotional rollercoaster, the creative freedom, and why I’d absolutely do it again.
04
Consolidating the Learnings
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Content that actually converted: the posts, hooks, and storytelling that built trust and traction in my own marketing.
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Messaging that moved people: how my mid-shower thought bubbles generated sales and converted my audience.
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My biggest mindset shifts: detaching income from effort, trusting slower seasons, and building a business that’s profitable without being punishing.
Guest speaker, Brook McCarthy
This whole business transformation was only made possible because I made the decision to invest in a business coach. Someone with the kind-but-straight-talking expertise, knowledge and care to help me build offerings that allowed me to earn more without the fast-track to burnout.
That's why it's only appropriate that I invite that business coach to speak at this webinar, so she can share more about how we worked together on this process.
Brook McCarthy is a business and marketing coach of 13+ years’ experience, with a background in digital marketing and Public Relations. Over the last 17 years that she's been in business, she has had the privilege of lifting the lid on other people’s businesses, and she's here to tell you: most of us are sprinters, not marathon runners.
Which means “just be consistent!” is terrible advice. Especially if you’re creative.
Brook also runs the Audacious and Momentum masterminds, plus the Ignite Visibililty Accelerator - all to help owners, consultants and creatives leverage the benefits of their efforts, while ensuring that they build in buffer, rest, and holidays.
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Who am I?
I'm Faith! A law graduate turned creative digital marketer, strategist, divergent thinker, wordsmith and numbers-nerd.
I spent my early career days in a corporate law firm, but realised that if I didn’t get off that train, I would eventually morph into the overworked law partner who needed to run ultra-marathons on weekends to feel alive (just half-marathons for me, thanks).
Like all the best things in life, I unexpectedly fell into something that sparked joy - using the internet to spread the word far and wide about products that solve an overlooked problem.
This journey has taken me along many interesting experiences, from a female-owned vibrator company closing the orgasm gap, all the way through to an online female founders membership giving women everything they need to grow into successful business-owners.
Now I run Inknite Labs, continuing the family legacy of self-employment and stubborness.
What you’ll walk away with:
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Clarity backed by lived experience: You'll hear what worked (and what absolutely didn't) from the lived experiences of an expert marketer who tested it all on her own business.
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Proven, real-world examples of strategy in action: see the exact campaigns, content, and offers that drove results, without gatekeeping the lessons behind the ones that flopped.
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A blueprint you can adapt to your own business: understand the frameworks, not just the wins, so you can make smarter, more strategic decisions moving forward.
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The confidence to rebuild on your own terms: with the insight, data, and conviction that come from someone who’s been there and rebuilt better.
Why I’m running this
This year, I discovered my purpose.
So many founders and owners started their business because they wanted to spend more time with the kids, or because their chronic illness or neurodivergence had locked them out of traditional work.
Whatever the reason, business has become their way of living a life on their own terms.
That’s why I run my own business. And that is my purpose when I work with other business owners and founders like yourself: helping you live your life on your own terms, not someone else's.
This webinar is my honest, unfiltered look at what happens when you rebuild from the inside out so that your business matches the life you want.
Why I’m running this
This year, I discovered my purpose.
So many founders and owners started their business because they wanted to spend more time with the kids, or because their chronic illness or neurodivergence had locked them out of traditional work.
Whatever the reason, business has become their way of living a life on their own terms.
That’s why I run my own business. And that is my purpose when I work with other business owners and founders like yourself: helping you live your life on your own terms, not someone else's.
This webinar is my honest, unfiltered look at what happens when you rebuild from the inside out so that your business matches the life you want.
