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Inknite Labs
Who am I?
I'm Faith! A law graduate turned creative digital marketer, strategist, divergent thinker, wordsmith and numbers-nerd.
I spent my early career days in a corporate law firm helping make the rich richer. Then, I had enough.
I realised that if I didn’t get off that train as soon as possible, I would eventually morph into the overworked law partner who needed to run ultra-marathons on weekends to feel alive (just half-marathons for me, thanks).
Like all the best things in life, I unexpectedly fell into something that sparked joy - using the internet to spread the word far and wide about products that solve an overlooked problem.
This journey has taken me along many interesting experiences, from a female-owned vibrator company closing the orgasm gap, all the way through to an online female founders membership giving women everything they need to grow into successful business-owners.
Now I run Inknite Labs, continuing the family legacy of stubbornness and self-employment.
Inside the session
01
Demolishing the Old Model
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How I killed hourly billing and turned time-based services into value-based VIP Days and productised packages.
02
Rebuilding from the Ground Up
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Behind the VIP Day launch campaign: the strategy and story that created momentum and curiosity for something brand new.
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The pre-launch strategy that grew my list by 50+ people in two weeks: and why it outperformed any ad spend.
03
Testing, Tweaking & Trusting the Process
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Booking out my first two months: how I designed urgency, pricing, and boundaries to fill my calendar fast.
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What worked (and flopped) in my pilot program: real marketing lessons, content messaging, incentives and what I’d change next time.
04
Consolidating the Learnings
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Content that actually converted: the posts, hooks, and storytelling that built trust and traction in my own marketing.
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Messaging that moved people: how my mid-shower thought bubbles generated sales and converted my audience.
Who am I?
I'm Faith! A law graduate turned creative digital marketer, strategist, divergent thinker, wordsmith and numbers-nerd.
I spent my early career days in a corporate law firm, but realised that if I didn’t get off that train, I would eventually morph into the overworked law partner who needed to run ultra-marathons on weekends to feel alive (just half-marathons for me, thanks).
Like all the best things in life, I unexpectedly fell into something that sparked joy - using the internet to spread the word far and wide about products that solve an overlooked problem.
This journey has taken me along many interesting experiences, from a female-owned vibrator company closing the orgasm gap, all the way through to an online female founders membership giving women everything they need to grow into successful business-owners.
Now I run Inknite Labs, continuing the family legacy of self-employment and stubborness.
What you’ll walk away with:
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Clarity backed by lived experience: You'll hear what worked (and what absolutely didn't) from the lived experiences of an expert marketer who tested it all on her own business.
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Proven, real-world examples of strategy in action: see the exact campaigns, content, and offers that drove results, without gatekeeping the lessons behind the ones that flopped.
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A blueprint you can adapt to your own business: understand the frameworks, not just the wins, so you can make smarter, more strategic decisions moving forward.
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The confidence to rebuild on your own terms: with the insight, data, and conviction that come from someone who’s been there and rebuilt better.